OMNIPRESENT CONTENT SYSTEM
We’re in the process of refining our Content Playbook and it’s honestly insane.
(Skip to the bottom if you don’t care about how it works and just want to install it for your business)
The objective is to create a system where clients can minimize their time spent on content, while their VA maximizes the level of reach and leverage created by each piece of content.
🔎 Here’s an overview of how it works:
1. You (The Founder) writes or films something then upload it to a shared folder.
2. Your Social Media Manager VA assigns a “post type” for each piece of text, audio or video uploaded.
3. Your VA then makes platform-specific edits to that piece of content according to its post type.
4. Your VA then distributes the content piece to all target platforms according to the content calendar.
💭 If you want a more specific example, here it is:
Let’s say you’re a marketing coach.
1. You filmed a 20 min livestream video and uploaded it to the shared folder.
2. Your SMM VA classifies that video as
Post type: Documentary, Solo, Talking head. Subject: Launching High Converting Masterclasses.
3. Your VA will then make platform specific edits according to it’s post type
(This is done with the help of our SOP Vault and AI trainings for VAs)
- Target destination: FB Group Originally published as livestream
- Target destination: IG, TT, YT Shorts Edit: Extract 30-90 second highlights + Create Caption from transcript x3
- Target destination: X, Threads Edit: Transcribe highlights + turn into twitter thread x3
- Target destination: X, Threads, FB, LI Edit: Extract quotes from transcript and publish x5
- Target destination: IG, FB Story Edit: Extract quotes from transcript + turn into twitter-style image post x5
- Target destination: LI article and Blog Edit: Create transcript and turn into keyword-optimized blog article x1
4. Your VA will then publish all the above pieces of content according to your omnipresent content calendar.
✖️If you do the math…
- 1 livestream
- 3 reels x 3 platforms
- 3 twitter threads x 2 platforms
- 5 quotes x 4 platforms
- 5 twitter-style quote images x 2 platforms
- 1 article x 2 platforms
the above example will yield us 48 pieces of content, off of 1 single livestream video.
🧠The process of creating this playbook and training our VAs to implement them was complex, challenging and meticulous.
But it’s worth the effort of my team & I.
Because when we eat up the complexity on behalf of our clients, they can massively simplify their content efforts plus gain back a ton of time.
While MULTIPLYING the impact and results yielded from their efforts.
If you want a behind-the-scenes overview of our playbook, plus get an idea of what it’ll look like when it’s applied to your current content output,
send me a DM and let’s dive deep.
There’s no need to make content a hustle, you just need systems & processes to hustle for you.